The “Uberfication” of FMCG: Why the Next Global Growth Engine is a Direct Business Model for the BoP by Reetash Chowthee
The global “Bottom of the Pyramid” (BoP) market represents over 4 billion people and a staggering $5 trillion in annual purchasing power. Yet, for decades, multinational brands and local startups alike have struggled to crack the code of sustainable, scalable distribution in informal markets. After extensive research and empirical testing in South African townships, I […]